You worked hard for the first sale. Let's make it the first of many.
Winning a new customer is expensive. Reaching someone already on your list is not. I build and run the email, SMS, and Klaviyo flows that bring customers back — with fixed pricing set up front and a monthly report showing the revenue they earned.
You're great at winning customers. Keeping them is a lot of work.
I can help if…
- You're a consumer or DTC brand on Shopify
- Your welcome, cart, and win-back flows are thin or absent
- You have a Klaviyo account that's underused
- You're not sure your ad and social spend is paying off
Probably not if…
- You need occasional product descriptions
- Lowest cost per word is the priority
- You need paid acquisition or search, not lifecycle
Three ways to work together. One set price.
Most brands begin with the audit, then move into ongoing work or a single flow. Whichever you choose, you'll know the scope and the price before anything starts.
The audit
A review of your email and SMS program — every flow and every key metric, measured against industry benchmarks. You leave with a clear, prioritized plan — the specific fixes that will grow your revenue most.
I use your real numbers — how many people abandon a cart, sign up, or place an order each month, and what a typical order is worth — then apply how well that type of email usually performs across similar brands. For example: 2,000 abandoned carts a month, an $80 average order, and a typical recovery rate puts an abandoned-cart flow at roughly $10k a month.
- A scoring of every existing flow based on what's converting and what's not
- The high-value flows you're missing, and what each is worth
- A clean, engaged list — I identify inactive subscribers before they hurt your inbox delivery
Ongoing lifecycle management
I run your email and SMS from end to end, for one flat monthly rate. Here's exactly what that includes:
- Your core revenue flows built and maintained — welcome, browse, cart, checkout, post-purchase, and win-back — written and set live in Klaviyo
- A monthly campaign calendar: I recommend the sends, write and build them, or execute the ones you already have planned
- Ongoing testing and list care — subject lines, timing, segments, and offers refined month over month
- A one-page monthly revenue report, plus a call to walk through what email and SMS earned and what's next
A single flow, built to order
One complete flow — any of welcome, browse, cart, checkout, post-purchase, or win-back — for a fixed price and timeline. Each build includes:
- The full sequence mapped — timing, triggers, and logic
- Every email written, designed, and built in Klaviyo
- Segmentation and A/B tests set up from day one
- Set live and tested, ready to earn — start to finish in two to three weeks
Real flows. Real revenue.
A selection of sequences I've strategized and written — with the results each one delivered.
Lifecycle since 2009
Agency-trained. Small-business grit. Performance-proven.
My skill set combines the strategic, editorial writing I learned in agencies and the performance expertise I built running lifecycle programs for independent brands. I focus on email and SMS — the channel most brands underuse, and the one they actually own. Meta and Google can change the rules overnight; your list can't be taken away. It reaches people who already know you, at a fraction of the cost of paid ads, and it starts making and saving revenue fast.
Good lifecycle copywriting respects the person on the other end — who's really just someone like you or me. Get that right, and they come back.
The most profitable sale you'll ever make
is a repeat customer.
New customers cost money to win. The ones already on your list cost almost nothing to reach — so nearly all of that sale is profit. Tell me about your brand and I'll show you where to start.
Get in touch